Amazon has announced that the upcoming Prime Big Deal Days will be taking place this year from October 8 to 9. The event will kick off on October 8 at 12:01 a.m. PDT.
As an online merchant, this exclusive event for Prime members presents a unique opportunity to boost sales and reach a wider customer base before the Black Friday and Cyber Monday sales at the end of the year.
This comprehensive guide will walk you through everything you need to know about Prime Big Deal Days and how you can prepare to magnify your success.
The CEO of Worldwide Amazon Stores shared the announcement for Amazon’s new shopping event, Doug Herrington, last year:
Like Amazon Prime Day, Prime Big Deal Days are global and take place in 19 countries worldwide:
Let’s take a look at the success of last year's event to help you decide if Prime Big Deal Days are worth your time:
Do you still need convincing? Let's explore the benefits of taking part in this sales event:
Participating in Prime Big Deal Days offers a number of benefits for online merchants. Here are some key advantages you can expect from participating in the new event:
Preparing your online business for the event is essential to success during the Prime Big Deal Days event. Here are some steps you can take to boost your sales and make the most of the event:
To make informed decisions and make sure your strategy is ready for Prime Big Deal Days, make sure to take a look at past data:
Anticipate an increase in demand during Prime Big Deal Days and make sure you have enough inventory to meet customer orders. Take a look at your current stock levels and see what needs a reorder. Also, consider ordering the additional inventory sooner rather than later. Running out of stock during the event can lead to missed sales opportunities and disappointed customers.
To maximize your product’s visibility on Amazon, take the time to update your product listings with relevant keywords in your titles, descriptions, and bullet points to improve your search rankings. Engaging product images and compelling descriptions can also help capture the attention of potential customers and help drive sales.
Develop a promotional strategy to generate buzz around your products during Prime Big Deal Days. Consider offering exclusive discounts, bundle deals, or limited-time offers to entice customers to make a purchase. Leverage social media platforms, email marketing, and other advertising channels to spread the word about your awesome products and deals and drive traffic to your Amazon listings.
One of the top stories from Prime Day was that some shoppers noticed that merchants were misleading customers with their Prime Day deals.
Two tactics that merchants used to mislead customers during the event included:
It is because of tactics like these that tools like CamelCamelCamel were created to help customers check to see if a deal is a scam.
When thinking of your strategy for Prime Big Deal Days, it is important to know that customers are becoming more aware of what sellers do during these big sales events. Therefore, it is becoming more likely that customers will find out about a tactic like the ones above.
During a high-traffic event like Prime Big Deal Days, the ability to provide exceptional customer service can make you the leader of the pack. Arm your team with the tools to be well-prepared to handle inquiries, process orders efficiently, and resolve any issues promptly. Prompt and helpful customer service can leave a lasting positive impression on customers and encourage repeat business.
To increase the visibility of your products during Prime Big Deal Days, consider using Amazon’s Sponsored Ads feature. Sponsored Ads promote your products prominently in search results, increasing the chances of attracting more customers and driving sales. Set aside a budget for sponsored ads and optimize your campaign to reach your target audience effectively.
Throughout the Prime Big Deal Days event, closely monitor your sales performance, traffic, and customer feedback. Continuously optimize your pricing, listings, and promotional strategies based on real-time data and customer responses. Remember: nothing is set in stone. This agility will also help you make informed decisions and can help maximize sales during the event.
After Prime Big Deal Days are over, don’t forget to follow up with customers who made purchases from your store. Express your gratitude for their support and offer incentives for further purchases. Building a strong customer relationship is key to long-term success. Following up after the event is an excellent way to ensure the relationship between you and the customer does not end once Prime Big Deal Days are over.
Once Prime Big Deal Days are done, remember to take the time to evaluate your performance and gather insights for further events … Black Friday and Cyber Monday are right around the corner after all. Analyze your sales data, customer feedback, and overall feelings about the event. Identify any areas for improvement and use that knowledge to refine your strategies for the upcoming sales events.
Prime Big Deal Days present another golden opportunity for online merchants to boost sales, attract new customers, and gain exposure on a global scale. By following the steps outlined in this nifty guide, you can leverage the power of Amazon’s massive customer base and position your online business for success during the event.
Stay prepared.
Optimize your strategies.
Deliver exceptional customer service.
And make the most of Prime Big Deal Days.